HD-DVD ad during the Superbowl
Posted on January 29, 2008
Filed Under News
Isn’t it fun to watch a company refuse to admit it lost a battle? No? You’re right, it’s just pathetic.
Apparently Toshiba has just paid $2.7 million bucks to place an ad for HD-DVD in this Sunday’s Superbowl. Toshiba has been cutting prices of it’s players and convincing others to drop the price of their players as well (most likely paying them the difference in cost to get them to play ball.) The ploy is obvious.. HD-DVD is considerably cheaper than Blu-ray at this point and Toshiba hopes it can turn it’s fortune around in the HD battles.
What they are ignoring is the obvious, consumers could care less what format wins as the picture quality and sound are identical, what consumers care about is selection. Come this summer when folks are looking to upgrade their players to HD, they’re going to notice that the movies they want to see are available in Blu-ray and not HD-DVD. It doesn’t matter if the HD-DVD players were on a Wal-mart endcap at $49.95, if there’s nothing to play on it it just doesn’t matter.
Toshiba lost this battle, now they’re just throwing good money after bad.
Hopefully the commercial will be funny though, I hate serious Superbowl commercials.
Update: Apparently Toshiba couldn’t get their act together in time to get the ad aired. I wonder if they got a refund?
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